Effective Date: [January 1, 2026]

This Privacy Policy explains how Hong Kong Bondi Trading Company Limited, operating under the SELOVE brand (“SELOVE,” “we,” “us,” or “our”), collects, uses, discloses, stores, and otherwise processes personal information when you access or use www.selovejoy.com and any related websites, services, features, content, customer support channels, promotions, or communications that link to this Privacy Policy (collectively, the “Services”).

We are committed to protecting your privacy and handling your personal information in a lawful, fair, and transparent manner.

By using our Services, creating an account, placing an order, submitting information to us, subscribing to marketing communications, or otherwise interacting with us, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through our Services and in the course of our business operations with customers, website visitors, and other individuals who interact with us.

This Privacy Policy does not apply to third-party websites, platforms, or services that may be linked to or accessible from our Services and that we do not own or control.

2. Personal Information We Collect

We may collect personal information directly from you, automatically through your use of the Services, and from third parties where permitted by law.

2.1 Information You Provide Directly

We may collect the following categories of personal information:

  • full name;
  • email address;
  • telephone number;
  • billing address;
  • shipping address;
  • account login credentials;
  • order details and purchase history;
  • customer service communications;
  • information you submit when you contact us;
  • newsletter signup information;
  • warranty registration information;
  • responses to surveys, promotions, or giveaways; and
  • user-generated content, reviews, or feedback you choose to submit.

2.2 Information Collected Automatically

When you use the Services, we may automatically collect:

  • IP address;
  • browser type and version;
  • device type and device identifiers;
  • operating system;
  • language settings;
  • referral source;
  • pages viewed;
  • dates and times of visits;
  • clickstream and interaction data;
  • shopping cart activity; and
  • data collected through cookies, pixels, tags, SDKs, and similar technologies.

2.3 Information from Third Parties

We may receive personal information from third parties, including:

  • payment processors;
  • shipping and logistics providers;
  • analytics providers;
  • advertising and marketing partners;
  • fraud prevention and security partners; and
  • technical, hosting, and e-commerce service providers.

3. How We Use Personal Information

We may use personal information for the following purposes:

  • to provide, operate, maintain, and improve the Services;
  • to create and manage accounts;
  • to process transactions and fulfill orders;
  • to verify payments and help prevent fraudulent transactions;
  • to arrange shipment, delivery, returns-related support, and customer service;
  • to communicate with you about your account, orders, requests, and support matters;
  • to administer promotions, surveys, contests, and brand campaigns;
  • to personalize website content and user experience;
  • to monitor, analyze, troubleshoot, and improve website performance and functionality;
  • to send transactional, administrative, and service-related communications;
  • to send marketing and promotional communications where permitted by law;
  • to protect our legal rights, enforce our policies, and maintain the security of the Services; and
  • to comply with legal, regulatory, accounting, tax, and reporting requirements.

4. Legal Bases for Processing (EEA and UK Users)

If you are located in the European Economic Area (“EEA”) or the United Kingdom, we process personal information only where we have a lawful basis to do so under applicable data protection law. These legal bases may include:

  • your consent;
  • the performance of a contract with you, or steps taken at your request before entering into a contract;
  • compliance with a legal obligation; and
  • our legitimate interests, provided such interests are not overridden by your fundamental rights and freedoms.

Where we rely on your consent, you may withdraw it at any time. Such withdrawal will not affect the lawfulness of processing carried out before the withdrawal.

5. U.S. Privacy Rights

If you are a resident of a U.S. state that grants privacy rights under applicable law, including California where applicable, you may have certain rights regarding your personal information, subject to verification and legal exceptions. These rights may include:

  • the right to know what categories of personal information we collect, use, disclose, or share;
  • the right to request access to specific pieces of personal information;
  • the right to request deletion of personal information;
  • the right to request correction of inaccurate personal information;
  • the right to opt out of certain targeted advertising, profiling, or certain disclosures considered “sharing” under applicable law;
  • the right to limit the use or disclosure of sensitive personal information where required by law; and
  • the right not to be discriminated against for exercising your privacy rights.

To exercise any applicable rights, please contact us using the contact details listed below. We may need to verify your identity before completing your request.

Notice for California Residents

To the extent required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), we provide California residents with additional information regarding categories of personal information collected, sources, purposes, and disclosures. We do not sell personal information for monetary consideration. However, some website analytics or advertising practices may be considered “sharing” under California law. You may opt out of such activities where applicable through our cookie settings or by contacting us.

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Services, remember your preferences, understand website usage, improve performance, support analytics, and, where permitted, provide relevant advertising and marketing.

For more information, please review our Cookie Policy.

7. How We Disclose Personal Information

We do not sell your personal information for monetary consideration. We may disclose personal information to third parties as reasonably necessary for the purposes described in this Privacy Policy, including:

  • payment processors;
  • shipping, logistics, and fulfillment providers;
  • hosting, cloud storage, IT, and website infrastructure providers;
  • customer service and communications platforms;
  • analytics and marketing service providers;
  • fraud prevention and security partners;
  • professional advisors, including lawyers, accountants, and auditors; and
  • government authorities, regulators, courts, law enforcement, or other parties where required by law or necessary to protect our rights.

We may also disclose personal information in connection with an actual or proposed merger, acquisition, restructuring, financing, sale of assets, bankruptcy, or similar corporate transaction.

8. Payment Information

Payment transactions may be processed by third-party payment service providers. We do not generally store full payment card information on our own servers except where necessary for lawful business purposes and only to the extent permitted by applicable law and security standards.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • provide the Services;
  • complete transactions;
  • maintain business and financial records;
  • detect and prevent fraud;
  • resolve disputes;
  • enforce agreements; and
  • comply with legal obligations.

Retention periods may vary depending on the nature of the information and the purpose of processing.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

Our website may use SSL encryption or similar security protocols to help protect information transmitted online. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If you create an account, you are responsible for maintaining the confidentiality of your account credentials and for activities occurring under your account.

11. International Transfers

Your personal information may be transferred to, stored in, or processed in countries other than your country of residence. Where required by law, we will implement appropriate safeguards for such transfers.

12. Your Rights (EEA, UK, and Other Jurisdictions)

Subject to applicable law, you may have the right to:

  • access your personal information;
  • request correction of inaccurate or incomplete information;
  • request deletion of personal information;
  • request restriction of processing;
  • object to certain processing activities;
  • request data portability where applicable;
  • withdraw consent where processing is based on consent; and
  • opt out of marketing communications.

If you are located in the EEA or UK, you may also have the right to lodge a complaint with your local supervisory authority.

13. Marketing Communications

Where permitted by law, we may send you marketing communications about products, services, offers, and updates. You may unsubscribe at any time by using the unsubscribe link in our emails or by contacting us directly.

Even if you opt out of marketing communications, we may still send non-promotional messages relating to your orders, account, legal notices, or customer service matters.

14. Children’s Privacy

Our Services are not directed to children. We do not knowingly collect personal information from individuals under the age of 18 or the minimum age required under applicable law to purchase or use our products. If we become aware that we have collected personal information in violation of applicable law, we will take reasonable steps to delete it.

15. Third-Party Links

The Services may contain links to third-party websites, tools, or services that are not operated or controlled by us. We are not responsible for the privacy, security, or content of such third parties. We encourage you to review their privacy policies before providing information to them.

16. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. Any revised version will be posted on this page with an updated effective date.

17. Contact Us

If you have questions about this Privacy Policy or wish to exercise any privacy rights, please contact us at:

SELOVE
Hong Kong Bondi Trading Company Limited
UNIT 917A, 9F., TOWER A, NEW MANDARIN PLAZA
NO.14 SCIENCE MUSEUM ROAD
TSIMSHATSUI
KOWLOON
HONGKONG

Website: www.selovejoy.com
Email: info@selovejoy.com

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